Melly Wells
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field day

field day festival

conceptual project, print, digital

client: Field Day

Create a new identity for the London music festival.

concept 1
FEEL, TOUCH, SEE, BE

Music plays with our primal senses of sight, smell, touch and sound, this concept looks at body parts to
represent these senses in a playful way - shown at different angles also giving a sense of movement and dance. 
Also taking individual elements of the patterns to place onto images of the bands playing. Next steps would be to
develop further body parts to make a series of illustrations (eyes, ears…etc).

mellywells_filed-day-poster-2.jpg
mellywells_filed-day-poster-2_2.jpg
 

concept 2
ECHO + SOUND WAVES

Explores music vibrations and the echos made by sound waves. It gets into the feeling that
music makes and the trembling of the base across your body - the typographic solution
highlights this set against a white noise texture.

mellywells_filed-day-poster-1.jpg
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