Melly Wells
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field day branding

 
 

Field Day Festival

 

Create a new identity for the London music festival.

Concept one - The music plays with our primal senses of sight, smell, touch and sound, this concept looks at body parts to represent these senses in a playful way - shown at different angles also giving a sense of movement and dance. Also taking individual elements of the patterns to place onto images of the bands playing. Next steps would be to develop further body parts to make a series of illustrations (eyes, ears…etc).

 

Concept One
Feel, Touch, See, Be

Client
Field Day

Agency
Making Shapes

 
 
 
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Concept two - Explores music vibrations and the echos made by sound waves. It gets into the feeling that music makes and the trembling of the base across your body - the typographic solution highlights this set against a white noise texture.

 

Concept Two
Echo + Sound Waves

 
 
 
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