I rebranded the boutique identity to tell the unique story behind the brand. Evelyne’s grandma, also named Evelyne, used to buy high quality, unique, locally made products. The challenge was to create a brand that feels handcrafted, appeal to it’s female customers and embodies Evelyne’s personality. The orange cheeks are used on their own as a secondary logomark and appear on clothing labels and bags, making them very iconic for the brand.