Identity
Evelyne Boutique
Evelyne boutique is a Montreal-based independent store offering 100% local products.
Each product is meticulously selected according to Evelyne’s fundamental criteria; quality, durability, design, ethics and local fabrication.
I rebranded the boutique identity to tell the unique story behind the brand. Evelyne’s grandma, also named Evelyne, used to buy high quality, unique, locally made products. The store represents this era and brings together, under one roof, local and ethical designers. The new brand is elegant, an illustrative reminder of the past, while remaining accessible and fun.
The curves of the logo have influenced the store top windows. Here, they are transformed into abstract forms. The orange cheeks are also used on their own and appear on clothing labels and bags, making them very iconic for the brand.
