NOTHS launched their first ever self-purchase focused campaign, the aim being to shift perception of their marketplace from gifting. This 360 campaign touched organic social stories to OOH and taxi wrapper, digital lookbook, emails, paid social assets and campaign videos.
PR Design Video
Not On The High Street Summer 2024
I co-directed the brand photoshoot and played a central role in the company’s rebrand, leading the shift to a more sophisticated visual identity through an elevated font system and mature colour palette. I supported the launch strategy through the summer campaign, curating and styling content that showcased key product categories including homeware, garden, apparel, and jewellery.
