I created the visual identity for The Food Hall—fun, characterful, and full of flavour. Designed to reflect the unique mix of products on offer, the branding was rolled out across a suite of assets for CRM, social, and site. From confident headlines to playful layouts, every element was crafted to celebrate bold tastes, a fresh way to experience food and celebrating independent UK brands.

Identity Design

The Food Hall by
Not On The High Street

I created the visual identity for the new Food Hall section of Not On The High Street, developing a bold and fun brand identity built around a strong lockup. The identity champion independent UK food brands and gives each product its moment to shine. The tagline "Eat Unique" says it all—this isn’t your average food stall. It’s curated, characterful, and proud to do things differently.

Previous

Max&Co.