SSE, a South-East London-based music collective approached me to create their brand identity. The branding focussed on capturing their eclectic and whimsical spirit.

Identity Design Illustration Motion

Sound by South East

I crafted a unique logo and illustration using bold, vibrant colours and playful, hand-drawn elements. The poster, designed for both social media and print, features lively graphics and abstract London scenes, ensuring an eye-catching and cohesive visual identity that resonated with their audience.

I played with a handmade aesthetic, as each letter is slightly different, like musical notes. The word south has ben flipped over to add a playful twist. As ‘sound’ and ‘south’ are similar, it makes the audience engage with the logo to reveal it’s meaning.

The simplest version of the logo, mainly used on social, represents a treble clef.

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