At Sister London, for Issue 06 of Carnaby Magazine, the client wanted to evolve the magazine’s visual identity to reflect a growing, young-adult demographic while merging the distinct energies of Carnaby and Soho. The issue needed to attract a wider audience and act as a curated guide to London’s fashion and food scene.

I art directed and managed the full creative production of the magazine, evolving the tone from teenage to young adult through street-style photography, featuring local streetwear and eco-conscious labels. I also commissioned an emerging illustrator for a bespoke map. The magazine had a print run of 20,000 copies distributed in shops and restaurants in Carnaby and Soho.