For Christmas 2025, Not On The High Street wanted to give the gift of something truly special. Their handmade and personalized gifts tell stories, connect people, and create lasting memories. Focusing on personal connections and the joy of giving and receiving meaningful, handcrafted gifts.

I worked alongside my manager and the copywriter to developed the Made With Love campaign. We featured real-life stories from Not On The High Street's customers, friends, and family. This emotional storytelling approach resonated deeply with the audience, highlighting the meaningful connections behind every gift.

To bring these narratives to life, the video content was supported by a collage-style animation, photography, texture, and typography to create a warm, playful, and emotionally engaging visual language. They were published on Youtube and paid social.

The videos got very positive coverage including features in Marketing Week, PRWeek, LBBonline - Little Black Book and Campaign UK. We brought our campaign in house alongside our production partners at The Big Sky.