The Montreal-based boutique approached me to do their rebranding. The goal was to craft a brand identity that resonates with its female audience and reflects Evelyne’s personality, celebrating the boutique’s story inspired by her grandmother, also named Evelyne, and her passion for high-quality, locally made products.

I rebranded the boutique identity to capture its story and heritage. The design evokes a handcrafted feel, highlighting ethical designers, while appealing to female customers. A distinctive secondary logomark, orange cheeks, became iconic, appearing on clothing labels and bags to reinforce the brand recognition and personality.