The brief was to introduce the new Food offering from Not On The High Street—creating a distinct identity that would set it apart within the wider brand. The aim was to capture the spirit of independent UK food brands and communicate a fresh, more curated way to discover and shop food online.

I created the visual identity around a bold, confident lockup, the identity reflects the mix of products on offer while championing independent UK food brands. Playful layouts, vibrant typography, and expressive headlines work together to give each product its moment to shine. The brand was rolled out across a full suite of assets. The tagline "Eat Unique" says it all—this isn’t your average food stall. It’s curated, characterful, and proud to do things differently.