Marylebone Village wanted a refreshed brand identity that celebrated its architectural and natural heritage, blending history with modern design to appeal to the locals and also the visitors.

Working in a team of two at Sister London, we developed Marylebone Village’s full brand identity—from logo and patterns to window displays, merch, and guidelines. The logo’s arch reflects the curves found in the buildings, the typeface nods to stained glass, and the central leaf pays homage to the historic Huntingdon elm, blending history, design, and nature into a cohesive identity.